Learn
the lessons
from the mistake of others
for the lessons learned
from your own mistakes
are often too little
too late
My San Miguel ad
It is only because I love San Miguel Pale Pilsen too much, and I do not want it to suffer the same fate as my other love, Winston Reds, that I am doing this for free. If someone can get the word out, and pass the message to the people at McCann Erickson (are they still handling San Miguel?), please do so. Product positioning. I heard that San Miguel Pale Pilsen has been suffering in sales in recent years. The reason why it is getting harder and harder to find it in the cheaper carinderia cum restobars (my favorite hangout). The younger consumers think San Miguel Pale Pilsen is "daddy's beer". That McCann would "idiotly" (if that is even an adverb) continue with the "isang platitong mani" ads, which is Bay Elorde vintage, does not help. What are you thinking? The joke was funny the first few times. It is no longer funny now. Come up with new material. You are not getting paid to just re-state the same thing over and over again. My take on ...
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